By Kadiatu Sankoh
On Monday, June 10, 2024, at the ACTB Bank Branch in Lumley, Freetown, Sierra Leone, A Call To Business (ACTB) Savings and Loans institution launched an exciting and extensive promotional campaign centered around their biggest Save and Win Promo, with the Theme: “Keep now, Get more Tumara” for their customers.
Rockslyn Aluuyn Findlay, the Marketing Manager of ACTB, emphasized that ACTB is a longstanding microfinance company that has been providing loans to its customers for many years. The promotional campaign is set to commence from June 10, 2024, and will run until January 2025.
Findlay highlighted that the promotional campaign includes a series of electronic draws, with the final draw set to take place in January 2025, with full transparency and oversight by journalists to ensure credibility. Monthly mini prizes, such as air conditioners, speakers, and refrigerators, will be offered to lucky customers, backed up with some other surprise packages during the monthly draws. Additionally, ACTB plans to transition from a microfinance institution to a full-fledged banking system, due to its trustworthy reputation.
The Chief Executive Officer, Idrissa Sesay, explained the rules and how the promo is going to run. He mentioned that this is a six months long campaign, with Mini draws Monthly, and that to qualify for the grand prize, which is a Suzuki SUV Car, a customer needs to deposit Le 5,000 and above monthly, you must not withdraw to save to become a winner.
Sesay furthered that this is an opportunity not only for their customers, but is open to new customers as well. With the Age limit of 18 years and above, excluding any Corporate Account Employees and Direct relatives to be part of the promotion.
The Grand draw would be moving from Freetown and including all 12 Operating Branches Nationwide. He encouraged everyone to develop a saving habit, as that would help greatly for future use. He also encouraged Sierra Leoneans to consider saving with ACTB Bank to increase their chances of winning.
Lastly, Mr. David Kamara, the Chief Executive Officer of ACTB Bank, reiterated the company’s commitment to financial inclusion, aiming to cater to everyone around the Country. Kamara emphasized the long-term benefits of saving for unforeseen circumstances, emphasizing the positive impact on families and the additional opportunity to win through ACTB’s “Save N Win” promotional campaign.