”Orange is Here”

In a significant rebranding move on September 30th, 2024, Orange Sierra Leone, a leader in telecommunications, unveiled a new logo and the slogan “Orange is Here,” signaling a bold evolution of the company’s identity. The launch, which took place at a high-profile event in Freetown, showcased Orange’s commitment to remaining a key player in Sierra Leone’s digital transformation.

Attended by Executives, business leaders, and media representatives, the event underscored the company’s pledge to continue driving innovation and providing cutting-edge services across the country. With its refreshed visual identity, Orange aims to further strengthen its connection to both urban and rural communities, positioning itself as a telecommunications provider that is both reliable and future-focused.

The new slogan, “Orange is Here,” highlights the company’s enduring presence and unwavering dedication to meeting the needs of Sierra Leoneans. This powerful statement is accompanied by a sleeker, more modern logo that retains the familiar orange hue, symbolizing continuity amid change.

Orange Sierra Leone’s role in providing essential services; ranging from reliable mobile connections and fast internet to digital financial solutions like Orange Money, was front and center at the event. The rebranding initiative is part of a broader strategy to position the company as a leader in digital inclusion, with a clear focus on customer experience and local entrepreneurship.

“This new identity represents more than just a logo change; it’s a reaffirmation of our mission to be at the forefront of Sierra Leone’s growth and development,” said one Executive. “With ‘Orange is Here,’ we are making a promise to our customers: we’re here to innovate, here to support, and here to ensure that no one is left behind in the digital era.”

The unveiling aligns with Sierra Leone’s ongoing efforts to become a more connected and digitally empowered nation. With the government’s focus on innovation and inclusivity, Orange Sierra Leone is poised to play a significant role in shaping the country’s future development. By integrating local culture into its branding, Orange has demonstrated its deep respect for Sierra Leonean identity, further solidifying its reputation as a brand that is both global and locally invested.

Message from the CEO – ‘Orange is here’

Dear Valued Customers,

I am pleased to unveil to you our new brand tagline and signature – ‘Orange is here’.

Indeed! Orange is here represents our 3 core values, which are:

• Firstly, Care – because we are committed to offering the best to our customers.
• Secondly, being Responsible – because we are dedicated to keeping our promises.
• Thirdly, being Bold – because we are determined to be innovative and to open up new avenues to our customers.

I assure you that we are fully committed to maintaining the highest standards of quality and reliability. Our dedicated teams are working tirelessly to ensure that we meet your needs and exceed your expectations.

Our promise to you remains unshaken, as we continue to be transparent and nurture the confidence you have in us.

Orange is here! Orange deyya! This is our promise to you.

Sekou Amadou Bah

Chief Executive Officer.

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