Pee Cee & Sons Champions Local Manufacturing
Pee Cee & Sons (PC Holdings) has reaffirmed its commitment to Sierra Leone’s industrial growth and economic transformation through its active participation in the first Sierra Leone Manufacturers Roundtable and Made in Sierra Leone Exhibition, held on October 29–30, 2025, at the Freetown International Conference Centre in Aberdeen.
The two-day event, organized by the Ministry of Trade and Industry, brought together leading local producers, entrepreneurs, investors and policymakers to explore ways of strengthening domestic manufacturing and promoting the “Made in Sierra Leone” brand. It served as a key platform for showcasing locally produced goods and encouraging partnerships that support import substitution, job creation and sustainable industrialization.
One of the highlights of the exhibition was the visit of His Excellency President Julius Maada Bio to the Pee Cee & Sons (PC Holdings) booth. The President was warmly received by the company’s Management team, as they guided him through an impressive display of locally manufactured and packaged products. The delegation presented a range of Pee Cee & Sons’ in-house brands, including cooking oil, rice, seasoning, flour and other household essentials that have become staples across the country.
President Bio, after viewing the exhibits, commended the company for its dedication to local manufacturing, innovation and contribution to national development. He praised the Management for investing in production capacity, creating jobs and ensuring that Sierra Leoneans have access to quality, affordable goods made within the country. The visit attracted widespread attention from media representatives and fellow exhibitors, symbolizing the Government’s growing recognition of companies leading the drive toward industrial self-sufficiency.
Speaking to The Calabash Newspaper, shortly after the President’s visit, Pee Cee & Sons Finance Director, Mohamed Sowe, expressed pride in the company’s participation and appreciation for the President’s words of encouragement. He said the company’s presence at the exhibition reflected its belief in the future of Sierra Leone’s manufacturing industry and its readiness to support the Government’s development agenda.
“We are proud to participate and showcase our role in local manufacturing,” Mohamed Sowe said. “PC Holdings currently employs about 1,560 people and we believe that manufacturing is crucial for creating jobs and ensuring the availability of high-quality, affordable household essentials for every Sierra Leonean.”
Mohamed Sowe explained that PC Holdings operates several large-scale manufacturing businesses alongside agricultural projects that grow and process key commodities. He emphasized that the company’s strategy focuses on reducing import dependency, stabilizing the supply of consumer goods and supporting the country’s economic growth through innovation and investment.
According to him, the group’s retail model is built on a one-stop-shop concept, providing customers with a wide range of essential goods including rice, cooking oil, sugar, flour, dry goods, frozen chicken and fish, seasoning, milk, tea and cocoa, many produced under their own in-house brands. This, he added, has enabled the company to maintain competitive prices while ensuring quality and consistency across its outlets nationwide.
“We have 26 distribution outlets with a presence in every major town,” Mohamed Sowe said. “Over the years, we have invested heavily in storage, logistics and distribution capacity, including modern warehouses in key districts. Our goal is to make essential goods available and affordable to Sierra Leoneans wherever they are.”
He credited the company’s success and long-term vision to its Chief Executive Officer, Mahesh Ndwani, a Sierra Leonean-born entrepreneur dedicated to the principles of “making in Sierra Leone” and “growing in Sierra Leone.” Mohamed Sowe added that the company continues to expand its agricultural initiatives, including onion and maize cultivation, to promote food security and value addition within the country.
“Our CEO’s vision has always been about leaving a legacy of local empowerment through manufacturing and farming,” Mohamed Sowe noted. “We want to ensure that PC Holdings remains a truly homegrown enterprise that supports national development.”
The two-day Manufacturers Roundtable and Made in Sierra Leone Exhibition marked a major milestone in Sierra Leone’s journey toward industrialization, with participants calling for stronger collaboration between the public and private sectors. Industry observers commended PC Holdings for its continued investment in local production and its leadership in retail distribution. The company’s interaction with President Bio, they noted, was a strong indication of the important role it plays in the national economy.
With over five decades of operation, Pee Cee & Sons, now part of PC Holdings, has evolved from a trading and distribution enterprise into a diversified conglomerate involved in manufacturing, retail and agro-processing. The company’s efforts align with national priorities to boost industrialization, promote local enterprise and create sustainable employment for Sierra Leoneans.